Stussy Deluxe has partnered with the father and son duo Mark and Tyrone Lebon to create a series of images that highlight pieces from the Fall 2011 collection. Stussy Deluxe continues to invite artists to create work that organically creates product, in methods true to their fine art techniques. Using family as a main theme, this project is particularly special to the brand as the Lebon’s connection with the Stussy tribe runs deep; Mark’s brother, the late James Lebon, was the UK’s most influential tribe member and brand ambassador. For Stussy, the Lebons epitomize family.
The process for the two photographers was all about collaboration. Each artist shot images separately with Mark handling the fashion shots from his studio (which he describes as “the good temple of truth, love, lust, life and lies”) and Tyrone shooting more abstract images at his, then coming together to layout the final pieces. Layered in the work are archival shots from around the world, still-life and images of Tyrone’s girlfriend Adwoa and brother, Frank.
“This piece is personal, the process used to create it was love and family, which is the most tricky and rewarding process I know of,” says Mark Lebon. “It was the founding process of the Stussy tribe and the main reason why my family has been proud members of that tribe since the beginning.”
“Between the ages of 11 and 14, I don’t think I spent many days without at least one or two bits of Stussy on my body at all times,” says Tyrone Lebon. “I remember going to Gimme5 where I was given free reign of the shelves. I used to get so excited about going and still remember the feeling, even the smell of the place. I’ve never been someone that gets fanatical about clothing, but those trips felt like heaven.”
Mark Lebon is based in London. He studied as West Sussex College of Art and Design and North East London Polytechnic and has produced fashion editorial for magazines including i-D, The Face, Arena and commercial campaigns for many clients including: John Galliano, Jean-Paul Gaultier and Vivienne Westwood. He is known as a player in the “Buffalo” aesthetic along with stylist Ray Petri, popular in the 1980s.
Tyrone Lebon is also based in London. He studied for a MA in Anthropology at Edinburgh University from 2001-2005 and received his first commission at 19 by shooting for i-D Magazine. He has worked regularly for magazines and clients including: Stussy, Dr. Martens, Casely Hayford, Nike, COS, Loewe, Island Records, i-D Magazine and Arena Homme Plus. He directed the award winning documentary “Mengejar Ombak” (Chasing Waves) about the life of Indonesia’s top surfer Dede Suryana in 2006.
The Stussy Deluxe Fall 2011 collection will be available Friday, September 16th at Stussy.com and Stussy Chapter Stores.