Karl Lagerfeld is one of Germany’s most famous cultural exports, alongside Volkswagen. The two brand names pair up for this TV commercial to highlight VW’s new Style package for the popular Golf model. Who would have thought we would have seen Karl Lagerfeld in a car commercial, let alone one with a comedic theme.

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  1. TJ

    2 things:
    Karl kind of looks like an alien. Sorry.
    Love this ad! Kudos to VW for taking a chance and making an ad that doesn’t look like every single other car ad out there.
    VW and Mini continue to blow me away. I use them as examples to my students all the time. The VW Cabriolet w/ “Pink Moon” remains my all time favorite TV spot and the new outdoor for Mini Countryman is a new fave (snow globes and cereal boxes w/ Minis inside – here: http://www.facebook.com/album.php?aid=262292&id=8285708220)