Having a presence online to build your brand is particularly important within the world of travel and hotel, as it is in Fashion and Lifestyle. The Standard is unique in that it fits over both those realms, and as the online landscape becomes more and more competitive it becomes more and more important to create content on an original level and give the reader something authentic to engage in. The Standard have worked with New York Creative Agency All Day Everyday to create The Standard Culture, an online magazine from the eye of The Standard, not just a hotel chain but the epicentre of what is the cultural hub of Andre Balazs. The site offers daily news, features, an insight into the lives of its collaborators and friends, and even an online store offering all those special collaborative products The Standard has become so well known for. It also brings to the table a unique social offering, allowing users to upload their own videos to be shared. Check it out today, add to your bookmarks!