Theophilus London is the newest name in Hip-Hop and one to watch out for, heres a few reasons why. First of all today he released the video for his new single ‘ Century girl’ which himself and Devonte Hynes produced and directed. The video also features Liz Lee from MTV’s “My life as Liz” and Playboys Christina Curry. He already has relationships with big names like Bushmills, Gucci, Cole Haan, Nike and Mountain Dew. Theophilus has also been featured in Interview Magazine which you can check out a few of the questions below. This guy is seriously one to watch.
MICHAEL POLLOCK: When did you start performing music?
THEOPHILUS LONDON: I started performing music about the age of 16. I lived in Brooklyn, New York, and this thing called the Flatbush Fair comes once a year. That was my first time on stage. First of all, I was overdressed, so that’s why every day of my life I dress down as a motherfucker. I was overdressed, and I wasn’t standing right. I was nervous as fuck and got booed. I even got booed on BET once. Fuck BET. It’s the worst channel of all time. I got booed on BET, but now it’s awesome to come to Austin and even go to Europe and all around the world.
POLLOCK: Just from following your Twitter, I know you’ve been traveling a lot, mostly recording.
LONDON: Yeah, I went to Stockholm a bunch to work on the album and to LA. So it was LA then Stockholm; LA then Stockholm; LA, Stockholm. That’s what it’s been. I went to Jamaica on my own. I went to Trinidad and Tobago just to go to Fashion Week over there. I went to Japan last year. I went to Korea last year. This is all based off the strength of my brand relationships and the fact that I love to travel. And it’s not going to stop. I went through two passports last year, full.
POLLOCK: When you say your brand relationships, you’re talking about Bushmills and Cole Haan?
LONDON: Bushmills, Gucci, Cole Haan, Nike, Mountain Dew.
POLLOCK: What’s it been like working with them and rising at the same time?
LONDON: It’s such a new idea, because you’re supposed to rise first then all that shit comes. Like, “Oh this song is hot. Let’s put it in a commercial.” But I got these deals before I was a household name to the masses, not just to the progressive people that know me. It’s about the fucking people who are chilling in this pool right now. They get to know me because of a commercial or a billboard in New York City. It’s such a new idea. I’m building a new business model for artists who want to do this after me—artists that haven’t even put an album out yet. I put an EP and three mixtapes out. I didn’t know that was the path I was choosing. And I’m really cool with ladies, so if it’s a lady in charge of the brand, then, yeah, I’ll get the deal. You know, in a business way.
Check out the full interview here.[vimeo width="620" height="411"]http://vimeo.com/21982911[/vimeo]