Joel K-KZO RSS Feed

Joel Knoernschild is the creative director and founder of fashion brand KZO, created in 2006 as well as creative director and co-founder of Creative Growth for Everybody. Joel also finished directing a short film named VARMiNT, which should be released early next year. KZO is “Cinematic Fashion” | ditransitive verb: the art of holding captive visual narratives; drama, moods, & voices for each season’s collection.

Latest Posts

  • Radio Freq “Turn on the Radio”

    Music video I directed last Summer just launched – Big thanks to Radio Freq & the ENTIRE passionate team who made this endeavor possible.

    2 shoot days, 8 cameras, renegade crew, 200+ miles of driving, bad ass chick Brenda Marie King playing Russian Roulette with a 1975 corvette stingray & a brick wall, radio pirates, trench knives, shooting guns, Pythagorean Theorem, special effects & more…

    Behind the Scenes Photos BELOW

    Director: Joel Knoernschild
    Produced by: Collective Ent.
    Director of Photography: Randy Wedick
    Camera and Lighting Crew: Chris Schieffelin, James Wall
    Editor: Barry O Donnell
    Bad Ass Chick: Brenda Marie King
    Styling: Katie Malia

    Special Thanks to:
    Julien Jango
    Alex brown
    Pollution Studios
    Toby Fulp
    Lawrence Lim
    Chris McPherson

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  • CS Editions Artist Books Online Website

    My friend Ramsey Dau has been doing great things in the creative community (Creative Superstore) and now with his CS Editions Artists books.  In the past he has featured top artists such as: Tim Biskup, Ed Templeton, Deedee Cheriel, Cleon Patterson and more.

    More on CS Edtions  -  “Some things are just better in analog. We happen to be the kind of people who love vinyl records, have no problem spending an afternoon in the local bookstore browsing coffee table tomes, flipping through magazines or reading the first few pages of a couple books on our “recommended” list, and we’d much rather drive a 911 up Mulholland than play Gran Turismo. We also like to write things down. On paper. So we started Creative Superstore Editions – because who doesn’t like a nice pocket-sized notebook? And with 48 pages of creamy smooth, drawing-quality paper, CS Editions are the perfect place to store your dreams, doodle your deepest desires, or simply keep track of your grocery lists.”

    This time Ramsey has now launched a website for CS Editons as well as a new series of artists featuring: Kelsey Brookes, Kill Pixie, Luke Ramsey, Jesse Spears, Yago Hortal, Brian Bonifacio, and Jonathan Zawada.

    You can find his books online or  in the Los Angeles area at the Geffen Contemporary, Hennessey + Ingalls, MOCA, the Standard Hotel, MCASD and Treasury Dept.  If you’re in Paris, Colette & the Lazy Dog.

    Check out his new website and blog at cseditionslonline.com

    Coor.

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  • Jónsi @ the Wiltern

    Jonsi (of Sigur Ros) went solo & played a sold out show at the Wiltern last night in Los Angeles & it was next level.  This show was a lot different than Coachella, with the set design and projection created by the same design company for the Metropolitan Opera Company & English National Opera, Fifty-Nine Productions.  Here’s an article on the set design for the show.

    Couple Clips from the Wiltern Show:

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    If you have a chance to catch his upcoming show tonight in Pomona @ the Fox Theater, you should def. check it out.

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  • Arcade Fire’s Interactive Video “We used to Wait”

    Director Chris Milk just blew my mind & raised the bar on online interactive short films/music video’s for Arcade Fire’s new song “We Used to Wait.”  ”Nostalgia” is the best way to describe it and you must download Google Chrome to get the full effect.  There’s a link on the site but it def. won’t disappoint.

    Oh, by the way you have to enter the address to the house you grew up in…It’s so next level.

    VIDEO LINK |  http://thewildernessdowntown.com/

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  • “Travelin’ North” Contrast | Filler Magazine Editorial Photo & Video Shoots

    Earlier in the Summer, photographer Daeja Fallas and I conceptualized an editorial  photo shoot for Contrast Magazine & editorial video shoot for Canadian Filler Magazine with the concept of an old 1960’s song by Vashti Bunyan called “Train Song” & featuring it for multiple magazines, each fulfilling their own  roles of presenting the content.  The shoot featured multiple collections but focused mainly on Creative Growth for Everybody, the oldest and largest disabled artist organization in the world, based in Oakland CA.  The print version just hit newstands this week and below are some images from the shoot.  There is also a link below to the video content in Filler Magazine, which I directed.

    Filler Magazine “Travelin’ North” VIDEO LINK HERE

    Special Thanks to:

    Mark MacInnis  |  Katie Malia  |  Christina Guerra  |  Chris Schieffelin  |  Thais @ Ford Models LA  |

    Dan Miller.  Artist @ Creative Growth Typing Arwork at the studio in Oakland, CA

    YouTube Preview Image Read More
  • “Travelin’ North” Fashion Video Editorial

    Here’s a fashion editorial video that I directed for Filler Magazine, a Canadian Publication.  A lot of the shirt pieces she’s wearing is Creative Growth for Everybody, a brand that I’ve been creative directing for the past year.  Amazing collection and features artworks by disabled artists from Creative Growth, the oldest and largest artist community in the world.  The collection is now being sold at:  Barneys NY, Colette, Dover St. Market, Selfridges, Ron Herman/Fred Segal, American Rag, Isetan, Barneys Japan, Tomorrowland, Estnation, and all of the better boutiques and stores around the world; it supports a great cause.  Stay tuned for more images and artworks in the near future…We just shot Spring 2011 – half in NYC and the other half at the Venice Skate Park on influential demographic skateboarders…..

    Filler Magazine “Travelin’ North” LINK HERE

    Read More
  • Radio Freq Music Video Behind the Scenes

    Here are behind the scene stills from a music video I directed last week with the amazing LA crew/posse’ for Los Angeles band, Radio Freq’s upcoming single “Turn on the Radio.”  Day 1 was shot outside Lancaster with a 1970’s T-Top Corvette & the second day was shot in a sound stage outside of Downtown LA.  Stay tuned for the video coming soon….It’s going to be bad ass.

    Photos by James Wall

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  • American Rag Cie Window Installation

    Just finished a KZO window installation with my sister today at American Rag Cie in Los Angeles,  We got one huge window and a smaller window right by the front entrance.  Check it out if you’re in LA.

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  • Creative Growth for Everybody & Oakland Trip

    Not sure if you’ve known but in addition to KZO, I’ve been Creative Directing a Mens & Womens line called Creative Growth for Everybody, which supports an amazing art organization for disabled artists in Oakland, California called Creative Growth.  It’s a collaboration between Creative Growth, the News, and the Knoernschild family.  Currently it’s in Barney’s, MAC SF, American Rag, Fred Segal, Dover Street Market, Selfridges, Tomorrowland, Estnation, Nano Universe, Barney’s Japan, Beams and other top notch accounts.  For the upcoming Autumn 10 collection, Colette in Paris.

    Below is some images from the Spring 10 collection being worn by the designers at the News Showroom, and a photos from my last trip to Oakland last week picking out artwork for the Spring 11 collection.

    Notes on Creative Growth:  Creative Growth is the oldest and largest nonprofit visual art center in the country, providing arts programs to adults with developmental, physical, mental, and emotional disabilities.  Creative Growth provides a stimulating environment for artistic instruction, gallery promotion and personal expression.  The more than 120 adults enrolled in the program create imaginative, beautiful and finely crafted works, and receive proceeds for sales of their artwork.

    You can see more at creativegrowth.org

    My Creative Growth for Everybody trip to Oakland last week.

    William Scott Masks

    Unfinished artwork by William Scott.  The faces were all supposed to be the band “En Vogue” but the last face got changed last minute to Janet Jackson….Work in Progress.

    William Scott would take his art piece outside and really focus on what the next step in his art piece would be.  He also has a new black cowboy hat that he’s been working on and would do the same thing, and carry it around.  Very inspiring…..

    William Scott almost finished with his piece.  You can see Janet Jackson’s face has now materialized.

    Barney’s New York window.

    Creative Growth section at Tomorrowland in Tokyo.

    Read More
  • Bärnacle Show, Arts District Los Angeles

    Last night my band Bärnacle with Brett Westfall (Unholy Matrimony) & Katie Malia played in downtown Los Angeles, in the Arts District.  Photos by Josh Giroux.

    More at the Bärnacle Website

    Read More
  • Ok Go new Music Video for “This Too Shall Pass”

    James Frost (my landlord, haha) just directed this amazing video for Ok Go’s new song “This Too Shall Pass.”  It’s an intense evolution to their first treadmill video, and I think they topped it.

    YouTube Preview Image Read More
  • Bärnacle Live Show March 7th | Arts District, LA

    Bärnacle’s second US show is on March 7th in the Arts District, Los Angeles.

    Dave Young’s warehouse has been the epicenter of previous amazing events of art shows & bands; it’s finally back.  Also playing with Restaurant & Spindrift & there’s an art show at the warehouse too.

    Bärnacle is:  Brett Westfall (Unholy Matrimony), Katie Malia, and me.

    1269 e 6th St. Los Angeles. Bärnacle goes on at 8 & hope to see you there.

    Previous Shows:

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  • KZO on the Silver Screen | “the Traveler” Short Film by Patrick McKenzie

    Our friend Patrick McKenzie just shot this great short film featuring model Will Lewis showing off his acting chops for Filler Magazine as he embarks on the adventure of a lifetime, outfitted in a complete wardrobe by KZO.

    Read More
  • Beams Plus Catalog Featuring KZO

    Beams Plus new Spring  |  Summer 2010 Catalog is featuring KZO as one of the season’s best.  I also had the opportunity to stop by the shop in Harajuku and hang out for a bit.  They did a writeup on the Beams Plus Blog.

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  • “With Eager Eyes” | Blog

    Interesting fashion & art blog “With Eager Eyes” by New York blogger, Desirée Pais.

    Read More
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More posts from Joel K-KZO

MUST SEE – the Warriors of Goja

This is some “American Idol-ish” gameshow in India.  So next level. Wait for the car/mo... more

I Like…

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“Shave”

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VARMiNT Film / KZO Cinematics Behind the Scenes

I just finished directing a short film named “VARMiNT,” that we shot for 6 days & no... more

Special Edition “Sharing Needles” at Input:Output ‘Analog Workshop’

Special Edition “Sharing Needles” at INPUT:OUTPUT ‘the analog workshop’ at ... more