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Out of love and necessity rather than profit and novelty, Patta opened it's doors in 2004. Situated right in the city heart of Amsterdam, the store literally became the center of attention by bringing new excitement to the European streetwear scene. Patta maintains a strong buying policy and presence online and in the real world through fashion, travelling, products, collaborations, music, events and parties.

Latest Posts

  • Vinz for Patta

    Our Amsterdam-based designer friend Vinz (Vincent van de Waal) is a Rietveld Academy-graduate who’s active in the field of graphics/illustrations. His artistic output ranges from work for music artists to apparel to printed media and all things associated with aforementioned. Patta commissioned Vinz to design a clean and bold t-shirt series, and this is the result.
    vinz_for_patta-news1
    There’s the “Cocky Behavior” (pause), representing Amsterdam with an attitude, the “Build Strong” symbolizing a solid foundation and at the same time constant growth, and last but not least the clean cut “Team Patta”, as seen on the much asked about varsity jackets. Discharge printed, available in black and white. Grab them now in store or at patta.nl.
    patta_tee_duo-black
    patta_tee_duo-white
    patta_tee_buildstrong-black
    patta_tee_buildstrong-white
    patta_tee_team-black
    patta_tee_team-white

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  • The Hilton

    Wow, it has been 2 years already? Festive ceremonies coming up with the homie Woei Dog. I am expecting big things, such as roasted pig, pineapples and cherries – Woei, handle your B.I.!
    woei2jaarparty
    Here’s an unrelated bonus movie produced Mouse’s Tax Free. Cause I’m random like that today.

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  • Husband vs. Wife

    When I am at the office working, this is the type of shit that goes on behind by back (literally) on a day-to-day basis. Max (Patta) and Chris (Alife Rivington Club). Verbal altercations, and they don’t rhyme either.
    YouTube Preview Image

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  • Old Friends, New Roads

    Like Oscar Wilde said, “memory is the diary that we all carry about with us.” Friends change and find their own place in this world. This also rings true to the disbanded Fret Click, the infamous Dutch skateboarding crew I was and still am part of, well, in my heart at least. To some of us, this memorable period in time has played a significant role in what was to become of us in the future. Throughout the years we kind of lost touch with one another. The only ones I still see or speak to on the regular nowadays are Parra and Woei, who both happen to be in the same field of work. So I was very delighted when I received word from another old homie, Gyz La Rivière, who took it upon himself to produce a Fret Click documentary, with a little help from genius director Marco Grandia. We linked up today to shoot footage, and for a little while, I was taken all the way back to the good old glory days again… FC lives on.

    fc_shoot

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  • Anthem, random, tantrum

    “Wasn’t even tweaked and it leaked into cyberspace,
    couldn’t wait for the snipes to place”
    - Madvillain

    Ah yes ladies and gentlemens, I assume most of you have seen the Parra x Nike shoe and jacket by now. It’s alright that some of the product (yes, there’s more…) is now out there exhibited to public, but the products will not be available in stores anytime soon. Kind of counterproductive in this current fast-paced climate, don’t you agree? If Clay Davis was involved he’d sure would let out a signature shiiiit. But whatever yo, it’s already out there now, so fuck it, let’s join in! Here’s the man of the hour (watching your girl taking a shower), modeling one of the jackets.

    parra_x_nike_jacket

    Lul. Word to Rustico. Meeting adjourned!

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  • Happy Born Day

    May 12th is the 132nd day of the year and coincidentally, Sebas from Ben-G’s 26th birthday. Among those he shares the day with are famous Dutch poet Bertus Aafjes, Burt Bacharach, Ving Rhames, Bebel Gilberto, Emilio Estevez, Stephen Baldwin, Vanessa Williams, Katharine Hepburn, George Carlin (R.I.P.) and none other than fellow skateboarder Tony Hawk!
    sebas
    All smiles with an original Parra print birthday gift…
    r0016513
    …and drinks at Harry’s after work!
    r0016515

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  • The Disco of Italo

    parra
    Linked up with the homie Parra today, haven’t seen him in a minute. He blessed me with some new art and brought me up to speed about his latest projects while doing some last minute packing of latest works for his upcoming exhibition in Milan, Italy. New Toykyo sculptures (which will fit in your house) coming soon! Can’t wait… Here’s the info:

    Galleria Patricia Armocida of Milan is proud to present The Disco of Italo, the first solo exhibition in Italy by Parra, opening on Tuesday, May 19th at 6:30 PM.

    Originally from southern Holland, he’s considered a “cult” artist by graphic designers and communications specialists. Parra is an artist with a myriad of talents: illustrator, graphic designer, creator of Rockwell Clothing, DJ, and musician in Le Le and Parra Soundsystem.

    For this exhibit, the artist will present canvases, original drawings, new prints, posters, and a site-specific installation.

    Parra is known to lovers of his illustrations for the themes and motifs which have become unmistakable and distinctive trademarks of his style: flat, highly saturated colors, vibrant typographic hand-drawn letters, and worlds inhabited by hybrid, bizarre, surreal characters. Men with bird heads, fleshy and voluptuous women with round sensual bodies, mixed with texts and themes that span from sarcastic and introspective, to ironic and bold, all the way to nonsensical.

    The title of this exhibit, “The Disco of Italo”, is an amusing homage to the phenomenon of “Italo Disco”, a term coined in 1983 by a German named Bernhard Mikulski, which later became famous worldwide as the synonym for dance music made in Italy.

    Piet Janssen “Parra” (born in 1976) lives and works in Amsterdam.
    Son of an artist, once part of the skate scene, he began his career as a self-taught artist by drawing graphics for streetwear and creating album covers for underground groups and posters/flyers for clubs. His silk screen posters of silhouettes with thick outlines, flat colors, and amusing texts, have rendered his style easily recognizable. Esteemed and popular in the independent scene in the beginning, he then quickly became one of the most recognized, creative, and eclectic illustrators worldwide. Important clothing brands have recruited Parra to customize limited edition products, his hands have illustrated important ad campaigns, his works have been shown in various solo exhibitions in Europe and in the USA.

    Some of his more recent exhibits: “Is That a Gun My Friend?” HVW8 Gallery, Los Angeles, 2009; “Boo to the Hoo” Lazy Dog Gallery, Paris, 2009; “Random Tits” Reed Space, New York, 2008; “Parrived” Arrive, Miami, 2007; “LaLaLa” HVW8 Gallery, Los Angeles, 2007; “Tips And Typo” Kemistry Gallery, London, 2005
    00-copia-4
    Exhibit information:

    Artist: Parra
    Title: The Disco of Italo
    Opening: May 19, 2009 at 6:30 PM
    Dates: May 19, 2009- June 19, 2009
    Location: Galleria Patricia Armocida, Via Bazzini #17 -20131 Milan
    contact info: www.galleriapatriciaarmocida.com
    info@galleriapatriciaarmocida.com
    tel: +39 02 36519304

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  • Tom Trago – Voyage Direct

    Tom Trago from the celebrated Parra Soundstystem recently released his latest album ‘Voyage Direct’, a homage to his love for disco and house music. Circus Family and Vincent van de Waal produced a video for the title track “Voyage Direct” which you can check out here.

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  • First Squad – The Moment of Truth

    zena
    Peep the trailer for this long awaited anime joint by Studio 4°C and Molot. This epic film is directed by Yoshiharu Ashino, with original music scored entirely by my homie and mentor DJ Krush (the trailer music is by The Prodigy, by the way). “First Squad – The Moment of Truth” will be debuting this month at the Cannes Film Festival.
    YouTube Preview Image

    www.first-squad.com

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  • Patta x Ontour

    pattaxontour
    Amsterdam meets Eindhoven. Coming soon.
    pattaxontour_01

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  • Grace

    r0016316

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  • Goodnight

    hk0409

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  • Random

    Mong Kok afternoons.
    cleavage
    Peaking.
    peak
    CWB evenings.
    roadie

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  • The usual.

    Bought me a drank.
    vitamin

    It’s BB, everybody’s favorite friend. Hustlin’ in the mean streets.
    crackberry

    Token what the fuck-moment.
    parts

    A friendly game of football, Wan Chai, HK.
    play

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  • Good Morning

    Damn yo, waking up at 7am is not a good look. At all. I’ve been able to catch like 5 hours of sleep, then hit the shower and went for a little stroll to enjoy the morning peace and quiet while the city prepares itself for another hectic day, like it always does. No rain thankfully, unlike last evening while looking for ATM and tattoo shop.
    If you’re visiting Hong Kong and need a safe and afforable place to stay Hotel Benito is a proper choice. Do get ear plugs though if you can’t sleep with outside noise. This bunch of tipsy goons decided it was a good idea to politic right across the street in the middle of the night. If you know Chinese people, you know they can be LOUD (no Steve Rifkin). The rates for this hotel are fair, the rooms are nice and clean, there’s free internets, and the location is pretty much central to everything. Nathan Road and TST station are only a couple metres away.
    benito
    Tom Lee is the jawn, tucked away on the sidestreet. Whether you need a MPC, turntables, keyboards, Fender Stratocaster or any other music instruments, this is the place.
    tomlee
    Bonus flick: Supreme was still closed!!!
    supreme

    Read More
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More posts from Patta

Vinz for Patta

Our Amsterdam-based designer friend Vinz (Vincent van de Waal) is a Rietveld Academy-graduate who... more

The Hilton

Wow, it has been 2 years already? Festive ceremonies coming up with the homie Woei Dog. I am expecti... more

Husband vs. Wife

When I am at the office working, this is the type of shit that goes on behind by back (literally) on... more

Old Friends, New Roads

Like Oscar Wilde said, “memory is the diary that we all carry about with us.” Friends ch... more

Anthem, random, tantrum

“Wasn’t even tweaked and it leaked into cyberspace, couldn’t wait for the snipes t... more

Happy Born Day

May 12th is the 132nd day of the year and coincidentally, Sebas from Ben-G’s 26th birthday. Am... more