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Out of love and necessity rather than profit and novelty, Patta opened it's doors in 2004. Situated right in the city heart of Amsterdam, the store literally became the center of attention by bringing new excitement to the European streetwear scene. Patta maintains a strong buying policy and presence online and in the real world through fashion, travelling, products, collaborations, music, events and parties.

Latest Posts

  • French Language

    Our homegirl Erin from MadeMe shot some fall ‘08 goods over for you and us to glance over. As the third installment, the Fall line is the perfect mixture of edge, streetwear and a playful twist on the French language. Key items in the Fall collection feature flannel shirts with a feminine fit and lambskin leather motorcycle jackets. Other key items include French inspired printed tees as well a t-shirt collaboration introducing artist James Blagden.

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  • Fujiwara?

     

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  • Rio Cruzeiro

     

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    Our pals Dre Urhahn and Jeroen Koolhaas (not sure if he’s related to Rem, are you?) are doing great things over in Rio de janeiro these days. Their latest well covered (no pun intend) project is a +2000 square meter painting of a Japanese style river based on a design by master tattooist Rob Admiraal. Dre and Jeroen got together with the kids from the community of Vila Cruzeiro, the most infamous favela project in Rio, to paint the entire thing which will be unveiled October 18th followed by a huge blockparty. Furthermore, the weekend of the 17th til the 19th there will be an opening party which includes a photo exhibition and video installations. more information about this project to be found on the website.

    www.favelapainting.com

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  • Alphabet Soup

    7 days before launch, exciting. So here’s little summary of the going ons for the lurkers not in the know: We got the second batch aZX shoes (letters I-P) dropping on the 20th, which also includes the Patta ZX7000 collaboration. Patta tees in 3 corresponding colorways wil be available on the day of release. A releaseparty will be taking place the very same evening, tickets available in store now, cash only, 1 pp. Ticketholders will receive a text message with directions to the location. Saigon knows.

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  • Kudaranai

    Tokyo from a Parra point of view?

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  • Out of Nowhere

    Most have heard of the names Bill Bowerman and Phil Knight, but Geoff Hollister, probably not so much, or at least I haven’t. Geoff was Phil’s track student and third pick Blue Ribbon Sports employee who began selling product out the trunk, humble beginnings-style. The rest, as they say, is history. The book “Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running” provides delightful insights as it takes the reader along in Geoff’s 33 year ride with the company. I haven’t been able to read it yet, but I recommend it anyway!

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  • First

    Hello world, once again, welcome back after the intermission…


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