From their beginnings as a shoe store til now, HUF has come a long way as showcased in their Spring/Summer 2012 Lookbook. Shot by Brian Kelley and using New York City as his backdrop, he does a good job of highlighting colors on a muted background. Featured in the lookbook is HUF’s footwear line and…

Coinciding with the London Olympics 2012 and their “Move to the Beat” campaign, Coca-Cola is constructing this massive structure they call the Beat Box. Each panel from the Beat Box is made of a plastic polymer that functions as a giant drum skin. Designed by Pernilla & Asif, the brief from Coca-Cola stated “create a…

For the London Olympics 2012, Coca-Cola produced a Commercial featuring the music of Mark Ronson and Katy B entitled Move to the Beat of London. We originally posted the trailer to the documentary surrounding the project. The commercial falls in line with Coca-Cola’s global campaign to engage and connect with teens through music. Critically acclaimed…