Enough said really, but either way here is the press release. Enjoy magic if you are there.
Charlie Sheen Teams Up With Rock & Roll Religion To Launch Signature Line Of Casual Shirts, DaVinci Collection by Charlie Sheen
Los Angeles, Calif., February 16, 2009 – Charlie Sheen, renowned television and film actor, and Christopher Wicks, designer and owner Rock & Roll Religion, have joined forces to design a line of retro shirts, DaVinci Collection by Charlie Sheen. Sheen will debut the line at Magic Las Vegas on February 17, 2009.
DaVinci clothing is a high quality, California made line of casual shirts, reminiscent of the rockabilly culture born in the 1950’s. As the fashion industry’s premier purveyor of rock and roll and iconic apparel, Wicks designs other popular brands such as English Laundry, Fender: The Clothing Collection and The Jimi Hendrix Experience. The DaVinci Collection by Charlie Sheen allows the pair to merge the laid back, stylish look Sheen is known for, with the classic, quality pieces Wicks consistently delivers.
“I love the look and feel of the DaVinci pieces,” said Sheen. “The retro designs exude a sense of cool, smooth, yet effortless style. Christopher Wicks has done well with the classic DaVinci collection and I’m excited to incorporate my vision into the line.”
“Over the last few years, Mr. Sheen has become well known for the vintage inspired look of DaVinci,” said Wicks. “The style is influenced by the martini lounges, pool halls and bowling alleys of the era. It is nostalgic, yet chic without trying too hard. I think he encompasses that aura and will bring a lot to the design table.”
The DaVinci Collection by Charlie Sheen incorporates the classic DaVinci mainstays such as agoya shell buttons, retro patterns and vertical contrasting color combinations with additional detailing and embroidery to enhance each piece. Made of cotton, rayon/acetate or rayon/polyester blends, pieces are manufactured from the original designs of the 50’s, 60’s and 70’s.
Sheen and Wicks’ collection currently focuses on short sleeved, button-up, casual shirts with plans to expand to additional products. Retail price points range from $59.00-$79.00 with a targeted distribution to major department stores.
The DaVinci Collection by Charlie Sheen will show at the Magic tradeshow in Las Vegas on February 17, where Sheen will be present to promote a selection of styles beginning at approximately 1:30PM. DaVinci by Charlie Sheen will be available at the English Laundry flagship store (7519 Melrose Avenue, Los Angeles, California) and at www.globalrebels.com in June of 2009.
About Rock and Roll Religion
Headquartered in Los Angeles, Rock and Roll Religion, owned by designer Christopher Wicks, is the parent company of brands including English Laundry, Fender®: The Clothing Collection, Jimi Hendrix: The Experience, and DaVinci. Wicks, a child of the sixties in Manchester, England, has always drawn his influences from rock and roll icons such as The Rolling Stones and The Sex Pistols. www.globalrebels.com
About DaVinci Clothing
“Original since 1952″, DaVinci clothing is a high quality California made product with buttons, trims and specialty embroideries that are manufactured exactly from the original designs of the 50’s, 60’s and 70’s. www.globalrebels.com
