This year marks a huge milestone of one of the most iconic garments in fashion, the Levi’s 501. Originally created for miners and workers, over the years the denim has been the subject of self-expression. Part of the celebrations of Levi’s have launched an online social campaign honoring those that have contributed to define the denim.…

adidas have unveiled an all new technology by creating the latest running innovation – Energy Boost. Part of a new adidas segment called Energy Running, the shoe features BOOST™, a revolutionary cushioning technology which provides the highest energy return in the running industry. “adidas helps make athletes better. With our new Boost foam, we are addressing a fundamental insight:…

Designed by Creative Directors Ariel and Shimon Ovadia of Ovadia & Sons, J.Press York Street offers a modern take on the clothier’s Ivy league past with now updated fits and new silhouettes. The brand takes cues from classic American autumn pastimes, mainly football and hunting. The collection’s football looks were influenced by old team photos from…