Supreme Brought Champion Back With A Collaboration, Here Are 6 Collaborations That Could Revive Other Under-Appreciated Brands
Back in December of last year, Supreme teamed with Champion for a Holiday capsule of all-over-print sweats (Stussy did something similar in September of 2013, but the run’s focus was on Stussy-branded Champion gear, rather than the Champion brand itself). The Supreme X Champion collaboration breathed light into a heritage brand that had seen it’s once-great relevance waning in recent years. Once again Champion gear wasn’t just for dads at the gym or ’90s rappers.
So, if a collaboration like that could bring an OG brand back from relative obscurity, what other potential partnerships could revive equally under-appreciated labels? The gallery above has 6 of them. Click through and enjoy.