Streetwear pioneer’s Alife have taken another huge step in the history of the label providing the iconic NYC label with another first. This latest move entails an A.R.C. Sports Store, which opened during the week directly across the street from their original store in the Lower East Side and named for their ongoing commitment to sports, the space focuses on Alife’s branded goods with sport heritage labels. In addition to the expert fit out they have celebrated with a project with New balance, a 1300 which will release in January.

Thanks to Cool Hunting for the info.

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