In a move that Henry Ford certainly could not have foreseen in his wildest dreams, Copenhagen’s Bitchslap Magazine has come together with Ford Motors on a sweet new web series, excellenty titled Worst Idea Ever – Dude. It’s actually quite a good idea; the premise being that each episode will look at an entity/brand/person/company who, against all odds, made something happen. Episode 1 takes a look at Danish surf company, Oh Dawn. Residing in a country with almost no waves and terrible weather, it seemed like a pretty impossible dream when its founders decided to create the brand in 2011 — this is their story.

Keep an eye out for more Worst Idea Ever – Dude episodes down the line.