Check out this video K-Swiss made to celebrate the launch of its new Clean Classic line. Soundtracked by Nick Waterhouse’s “If You Want Trouble”, “California Road Trip Vol. 1″ is a stylized blend of music-cum-lifestyle video. Waterhouse stars alongside Miles Fisher (Mad Men, J. Edgar) and Garrett Colton, owner of Standard Goods, the L.A. boutique that’s lighting up our favorite fashion and design blogs.
“California Road Trip Vol. 1,” seeks out the Clean Classic in its natural habitat: on the feet of swaggering, accomplished, charismatic dudes with individual style in spades. It also explores uncommon geographies and topographies, following the stars on a spontaneous road trip through the night from the Hollywood Hills to Palm Springs. The video glosses over shopworn sand-and-ocean spots in favor of lush greens, hillside villas, national parks, vintage cars and preppy pool parties. It’s a California that’s often overlooked, but it’s sophisticated, rich, smart, and fun.
The Clean Classic collection is comprised of the Clean Classic, Clean Laguna and Clean Malibu. All will be available this summer at www.kswiss.com.