In efforts to raise awareness about the conservation of polar bear arctic habitats, one of Americas most iconic brands Coca-Cola has teamed up with World Wildfire Fund (WWF) replacing the classic red can with a white can.

First Ever White Packaging Encourages $1 Text Donation to WWF

This holiday season, more than 1.4 billion white Coke cans will help raise awareness and funds to protect the polar bear’s home. White bottle caps also will be on bottles of Coke, Diet Coke, Coke Zero, Sprite, Nestea, Minute Maid and more. Coca-Cola has never before changed the color of the red can to support a cause.

Beginning November 1, 2011, the familiar red can background will be replaced with an all-white panorama, highlighted by the iconic Coca-Cola script printed in red. The eye-catching cans will feature the image of a mother bear and her two cubs making their way across the Arctic. White packaging will be on store shelves through February 2012.

Infor from the dieline.