Say what you like about Odd Future, but their complete embracement of social media and viral-style assault via web press is second to none. With Earl Sweatshirt’s hotly anticipated ‘real’ debut full-length album, Doris, set to arrive in stores on August 20th, the young MC has put out a couple of trailers in support of the release. Pure hype of course, but based off the minute snippets of song in each clip – including the Pharrell Williams-produced ‘Burgundy’ in the second trailer – we’re getting pretty excited about the release. Check ’em out below.