Danish rainwear brand Elka partners with Amsterdam retailer 290 Square Meters for the official international launch of the Elka Regntøj fashion collection. This season sees the first complete collection released under Elka Regntøj and is based on classic rainwear styles with an extra focus on functionality. The release at 290sqm will be accompanied with an art installation on traditional canvases stretched with combinations of Elka’s PVC fabrics designed by Elka. Check out the collection and opening event on Thursday, September 19th, 2013.