Bright Tradeshow Report: Apparel
The Winter ’09 Bright tradeshow took place in Frankfurt last weekend and we were on hand to bring you the pick of the show. A wide range of clothing was represented, from technical snowboard gear to smart, high-end apparel. This being the Winter show, the real gems were the outerwear and the more rugged winter clothing on show.
The most eye-catching piece of the show was the forthcoming collaboration between DC and Sixpack. Sixpack continue to impress us each season and this time round they’ve stepped up their game even further with jackets, button down shirts and knitwear alongside their usual (or rather unusual) graphic tees and sweats. The DC collaboration includes a lined hooded leather jacket, a reversible satin jacket and mid-top and low-top shoes. It’s difficult to describe the theme of the pack, but it’s based around a kind of retro-futuristic sci-fi soft porn; smouldering airbrushed women pout from the lining of the jackets, while the other side of the reversible jacket and the panelling on the shoes feature geometric patterns reminiscent of the movie Tron. To top it all off, the multicoloured zipper on the leather jacket matches the incredible lining graphics.
Another standout of the show was the Penfield A/W ’09 collection. The brand are building on their reputation for high quality outerwear by reinterpreting their classic pieces with new and interesting fabric applications. Highlights this time round included down jackets that mix hickory with corduroy and herringbone with leather, while Navajo fabrics have been used to spice up bags, jackets, hoodies and shirts. The high-end Black Bear collection features classic raincoats and hunting jackets with traditional outers that conceal techincal linings replete with taped seams to keep you dry.
Also representing traditional rugged outerwear was the American brand Filson. These guys have been producing quality outdoor clothing since they began by supplying the miners of the Yukon Gold Rush over 100 years ago. They’re still going strong with incredibly detailed, heavyweight hunting jackets and traditionally-styled bags in leather and waxed cotton.
Swedish brand Denim Demon are bridging the gap between tradition and a more up-to-date style with a range of jeans, shirts, jackets and knitwear that give a nod to their Scandinavian heritage while appealing to a modern audience. Shawl-collar knits featured reindeer motifs, while the jeans and jackets use traditional Swedish fabrics for their lining and details. Nudie were also getting in on the act with brightly coloured traditional knitwear patterns.
In a time of economic uncertainty and worries about the clothing industry, it was heartening to see several younger brands growing and expanding their ranges. CTRL have branched out further into outerwear, with heavy leather down jackets and intricate coloured and patterned hoodies and jackets.
Meanwhile Wemoto, the German kings of the graphic t-shirt, have stepped up their cut ‘n’ sew game and were previewing a wider range for A/W ’09 including jackets, shirts, hoodies and knitwear. The witty, tongue-in-cheek, slightly unhinged but beautifully executed graphics were still there though, as were the brilliant booth decorations…