Most definitely not the first time we have mention Damien Hirst “Beautiful Inside My Head Forever”, although as this fascinating event beckons at Sotheby’s London the 15th and 16th of September I wanted to look a bit deeper into the auction of one of the world’s highest paid living artist’s. There will be 223 lots up for auction, with more than £65 million expected to be raised from the sale. They are new works by the artist, mostly from 2007 and 2008. There are works from many period’s of Hirt’s career as an artist making this in a way a ‘retrospective’ auction, although the pieces were constructed in the last two years.

Damien Hirst says “After the success of the Pharmacy auction, I always felt I would like to do another auction. It’s a very democratic way to sell art and it feels like a natural evolution for contemporary art. Although there is risk involved, I embrace the challenge of selling my work in this way. I never want to stop working with my galleries. This is different. The world’s changing, ultimately I need to see where this road leads.”

Four of the works to be sold will benefit four charities chosen by Damien Hirst. The Demelza, Hospice Care for Children, Survival International, Strummerville and Kids Company will each have a Hirst work sold for their cause, with each of the works estimated to reach £400,000-600,000. The very successful RED auction that Hirst and Bono (U2) organized earlier this year has made a philanthropist out of the wealthy YBA.

Thanks to the Art News Blog here are some of the Damien Hirst lots that will go up for auction next month. The catalogue for the Beautiful Inside My Head Forever auction is now up online at Sotheby’s.