Nike Sportswear has hit Mexico City and to kick off the campaign, Nike invited 8 artists to participate by creating works of art for the inauguration of NSW in the capital of Mexico. We saw a glimpse of the work from the international lineup that includes: 123Klan, Bigfoot, Carlos Ramos, Jason Maloney, Jesse Reno, Joe Ledbetter, Tixinda, and Yurievi, not so long ago but the colorful posters created that reflect bits and pieces of Mexico’s culture. All the works also feature a slogan that reads, “This is Sportswear.” Another interesting tidbit of information is that according to Comunicadores is that the artists were only given a one day prior to the inauguration to create the presented works.

Thanks to Notcot for the heads up.