On April 4th 2010, Nike Sportswear celebrated the start of baseball season and opening day for the NY Yankees by hosting its first ever NSW Stickball tournament and block party with music provided by Q-Tip at Nike Sportswear @ 21 Mercer. The day also marked the global release of the Futura X Yankees product collaboration.
A roster of 30 NY locals including Asher Roth and Jesse Boykins, who also sang the National Anthem were all ready to throw down in this years game. They all received a customized 1 of 30 Futura X Nike Sportswear jersey to play in, as well as a drip-painted stickball bat by Futura. In preparation for the big game, a bus full of the players drove up to Stickball Blvd in the Bronx on Saturday for a Spring Training with The Emperor’s Stickball League. The players were given a brief history on the sport and its origins followed by a bat gripping workshop, batting practice and scrimmage.
Sunday’s tournament ended with a victory by the “21 Mercer Mercenaries” team, a Q+A with The Emperor’s Stickball League and a game viewing of the first true rivalry game of the baseball season, Yankees vs. Red Sox.
Words from Nike.