Black Friday is the day known for waking up at the crack of dawn (or in some cases camping out for a couple of nights prior) for all the after Thanksgiving Day deals, but at sneaker boutique Undefeated – along with Stussy and Union – put together a little something different to get you out of your turkey (or tofurkey) hangover this year. There was a party at the 3 shops and it was all for a good cause. All that was asked of you was to bring some canned goods and you would get 25% discount on many of the items in all 3 stores and if you were early (which I wasn’t unfortunately) you would also get a pair of the limited edition Converse/Undftd Chuck Taylors. There were live DJs including a set by DJ AM, who ripped it on the ones and twos. They were also selling a limited edition UNDFTD/DJ AM tee shirt with all the proceeds going to the Los Angeles Mission (as well as the canned goods).
Words and images by Jon Wallace.