A few weeks ago, SlamXHype published an infographic about how uncreative streetwear brands like Supreme, HBA and Nike were with their fonts — basically everyone uses either Futura or Helvetica. We got such a great response to the post, that we decided to do some more digging and discover what brands actually did use interesting fonts.
So, here’s part II of our investigation into streetwear and fashion house fonts.
We certainly found a few more Futura and Helvetica offenders, along with some brands that just used a different kind of stock font (OG sneaker maker Saucony uses AvantGarde, Thom Browne went with Arial Narrow), but since our first round set such a low bar for creativity, we feel pretty good about this second batch (here’s looking at you Been Trill and your use of the “Rocky AOE” font, though word on the street is you’ve got a new text design, what the hell?).
Click through the font cards in the gallery above.