This is an oldie but a goodie. From the brilliant documentary ‘Art and Copy’ which offers an inside look at the world’s greatest advertisers and their industry, comes this clip on how the “Just Do It” tagline was conceived by Wieden and Kennedy for Nike. “Just Do It” is without a doubt one of the most powerful lines in marketing – originally coined in 1988, it still makes just as much of an impact reading it or hearing it spoken today. A simple call to action, from a brand who deal in activity.