The 2008 Imprint Culture Lab conference, held at the Japanese American National Museum, continued its role to foster cross-pollination between business and creative entities through this year’s third panel, the Cult of Collaboration. Moderated by Wieden+Kennedy’s John C Jay, the panelists Jeff Staple, Hiroshi Fujiwara, Michael Kuhle and David Wilson discussed their thoughts and experiences of collaborative projects between big branded entities with street level designers. Stay tuned for conference interviews with  Jeff Staple, Hiroshi Fujiwara, and MUJI’s Kenya Hara.