Should any American tourist find himself on the streets of Hong Kong, step into Hiroki Nakamura‘s visvim headquarters in Osaka, or visit one of Hitoshi Tsujimoto‘s The Real McCoy’s stores, he’s going to find something unexpected: a whole community of local trendsetters dressed-to-the-nines in vintage-inspired Americana.
Japanese labels like visvim, nanamica, nonnative or institutions like The Real McCoy’s built their houses on a foundation of looks that the John Waynes, James Deans, and other heroes of US pop culture history used to rock.
And it’s insanely popular.
Bottom line: all Japanese fashionistas dress like 1920s carpenters. Here are the different types:
The Godfather of Japanese Americana
Hiroki Nakamura, the founder of visvim and the godfather of Japanese Americana, is such a big deal that he can dress like this.
The another godfather of Japanese Americana, also the ruler of The Real McCoy’s empire. Did you know he collects Warhols? He has over 100 of them.
The Indigo Craftsman
This many pocket-ed denim jacket is perfect for keeping tools handy.
The Potter And The Beat Poet
The guy on the left is even wearing a smock. The guy on the right loves Jack Kerouac.
The High School Shop Teacher
He teaches his kids how to whittle birds out of wooden blocks.
The Bespoke Tailor
The guy on the left is so fashionable that he wears those jackets that tailors have for measurements just as his everyday coat.
Ok, this guy is an actual Japanese carpenter.
The Iron Worker
Headed to the smelting factory.
Ok, this guy actually looks like a Brit out for a morning toot on his bicycle.
The Homeless Guy #1
The most expensively dressed of homeless guys #allvisvim.
The Homeless Guy #2
He’s so fashion that he took his favorite parts from his favorite jackets and stitched them together.
The Homeless Guy #3
He’s so fashion, he’s a fashion meme.