This edition of Louis Vuitton City Guide 2012, named “Paris & Perfumes” takes us through an extensive amount of history within couture fashion houses perfumes from the first designer to create a couture fragrance, Paul Poiret to Yves St. Laurent’s Parisienne. The history lesson then transitions into modern day Paris, introducing the exclusive perfume boutiques on Avenue Montagne. The compelling and extremely informational video was produced by Mathias Vayer and directed by Romain Chassaing.