No Golden Arches, no clown with giant feet, and only 2 burger options. Over the last few years McDonalds have made an enormous effort to rebrand and reposition themselves in a new marketplace, this move in Tokyo is the biggest move yet. This new Quarter Pounder store front, offers just Quarter Pounders and Quarter Pounders with Cheese, a clean black, red and white fit out, even with new food packaging. I’d be keen to hear what everyone thinks about this. Check out the website here.