Florance was the location for New York based designer Adam Kimmel to present his collection for Fall/Winter 2008. Fondazione Pitti Uomo invited Kimmel who creates clothing for artists which fits in well with the location of Florance, the birthplace of art, to present a live version of his impressive look book, which is shot each season by photographer Alexei Hay and features New York artists, editors, and personalities modeling his clothes. The show was an epic evening including a performance piece come fashion show, followed by an dinner and after party that included music from the downtown band Gang Gang Dance. All of this was captured by V Magazine and there camera which was on hand to get some great footage.