Addict London store opens

Addict opened the doors of its new flagship London store today, coinciding with the launch of the new range online earlier this week. Since its humble beginnings in 1994 with just four t-shirt prints, the brand has built up a huge range of products and a reputation for high quality production, clever detailing, good pricing and well-chosen artist collaborations. The new store continues Addict’s tradition of clean design and minimal branding with a smart fit-out in black, white and grey on two floors. Read on for more images of the store and last night’s launch party, plus a sneak peek at next year’s denim range (a limited advance run is available in-store now)…