Amongst Friends is a new label hailing from Brooklyn, NYC. The brand is far from another overnight pop-up however – founder Mikol Stambaugh has been in the streetwear industry for quite some time now, and he started Amongst Friends in 2007 with the aim of appealing to a more mature audience. Much of the inspiration for the line comes (unusually for streetwear) from Mikol’s love of golf, which is evident in the more preppy aesthetic of some of the pieces and their graphic emblems. The brand focuses on subtle detailing rather than garish prints and colours – for instance, the reverse side of the belt buckles features a hidden bottle opener. But the key point about Amongst Friends, as the name suggests, is that the wearer should feel comfortable and at ease in their products. The company is made up of a group of close friends and as Mikol says, "wherever you may be, in a bar, on the golf course or in a board meeting, we want you to feel comfortable and confident in our clothing as if you were amongst friends".
The Spring/Summer ‘08 range is dropping at retailers in two parts: the first part consists of tees and belts while the second is a range of cleanly designed New Eras in unusual materials. The tees and belts are available now at stockists such as Boundless NY and other selected retailers including Union NYC, Concepts, Hall of Fame and the Atlanta, London and Toronto New Era flagship stores.