The blending of Streetwear and fashion continues to mix with both genre’s taking inspiration from each other and developing outside of their traditional spectrum’s. ‘And I’ is a great example of ways in which the industries can merge and find a new and pleasing aesthetic.

"London menswear label And I combines streetwear fabrics with a softer, preppier feel. They’re continuing their mission to soften up menswear with a familiar juxtaposition of soft cotton jerseys and smarter pin- and pyjama-stripes alongside cashmere knits and high-shine outerwear, T-shirts and polos that combine these fabrics in panels of grey, black and sky blue, "daytime clothes that are soft enough to sleep in". Now in its fifth season, And I have introduced shoes for the first time; inspired by early twentieth century men’s shoes and contemporary dances shoes, all are hand made." – From Dazed Digital.