Burton Los Angeles Opening
November 28, 2007 was the official opening of the Burton Los Angeles store on Melrose. With it Burton adds yet another amazing shop to the growing neighborhood around Hollywood which is quickly becoming one of the major centers of street fashion culture in the world.
The Los Angeles Burton store houses their whole family of Burtons board sports starting with the original snowboard brand but now also brings along Anon, Analog, Gravis and Channel Islands. For the opening event Burton brought together all their athletes, and divided up the shop in to the three section to give each board-sport its own space. The outcome is a shop that merges everything together under one roof. The Surf shop feels like a space that would be welcome near the beach, the skate shop feels like a small classic local store, with the addition to the fact that the whole shop is skate-able including interchangeable grind rails. The snowboard area is built to look like a ski chalet all along with original vintage Burton boards.
For the evening Burton hosted a huge party to welcome everybody in. The music was provided by legendary Dj Muggs who added a great sound track to go along with all the amazing legends from the sports world in the crowed, such as Shaun White, Kelly Slater, Rob Machado and Arto Saari along with many more. On the roof of the building Burton put together a skate ramp that their riders could perform on along with other local pros. Upstairs was also treated with a live performance by Trevor Andrew, Burton snowboarder/vocalist.
Congrats to Burton for throwing a sick event.
Pictures and Writing by Elijah