Famed publication Dazed and Confused, a personal favourite of mine has made a very successful and smooth transition into the Korean market with the Korean version of the magazine. Making its first appearance, featuring Madonna on the cover arrived at newstands around the country on May 16th with content largely contained of local news and info from the UK sold 80,000 issues, exceeding initial expectations. The second Asian license of the magazine following Japan was celebrated in fine fashion with Jefferson Hack making the launch party a huge success.