DC x JB Classics
As mentioned last month here at Slam, DC has teamed up with JB Classics for the first ever Sneaker to Sneaker Brand Collaboration.
DC Double Label Projects is proud to announce its partnership with boutique sneaker brand, JB Classics, for its first ever sneaker-to-sneaker collaboration. DC and JB Classics have teamed up to release a limited edition project for Holiday 2007, which will include a New Era Fitted Cap and sweatshirt to pair with the shoes.
While the collaborative shoe market grows increasing crowded, these two brands sought to showcase a new approach to the collaborative process that focused on growth rather than competition. To signify this change in mentality, the project was dubbed ‘Imminent’ by the brands.
Said DC Co-Founder Damon Way, "We want to show that two brands operating in the same product category can come together to create something unique and positive."
Designers at DC and JB used the iconic imagery of tree rings to symbolize the projects overriding theme of ‘Growth and Nature’ The shoes feature a custom laser etched design inspired by a tree’s growth rings. The soles have been custom designed to reflect the same ringed pattern. Shades of bark and earth are shown through the shoe uppers’ dominant colors of black and brown with tonal zig-zag accent stitching. Both the New Era cap and sweatshirt will share similar colors and design pattern.
"I’ve always had great respect for DC and Damon’s attention to art and the art community within the DC Artist Projects ," said Jason, Founder of JB Classics. "I hope this project pushes the standards and raises the bar within the industry,"
JB Classics is a premiere collectable footwear / lifestyle brand with roots in streetwear, fashion, actions sports, design, art culture and entertainment. Launched in 2001, JB Classics seeks to fill the void of personality in the footwear industry and does by utilizing a hands on approach to its footwear design. These ideals coupled with the DC Double
Label Projects platform gave way to this latest shoe venture.
The JB Classics package will be released to boutiques worldwide in late November. For more information, photos and exclusive video, consumers can log on to DC Shoes at www.dcshoes.com or JB Classics Lab ® http://www.suite2206.com.