In the search for the most authentic washed look Denim Demon have possibly come up with the best solution yet. Buying jeans raw and creating your own wear patterns over time involves some pretty uncomfortable moments, not to mention wearing dirty jeans for months on end. Denim Demon have merely handed this role onto someone else for you, by giving their jeans to Scandanavian workmen to wear everyday to work for 6mths before taking the jeans back and making them available to the more vain of us. Check out their blog which documents the process.

Thanks to Selectism for the heads up.