DKNY Orange Bike Project
Alot of people have been talking of late about the Fixed Gear trend in streetwear, I personally think its the best trend imaginable, whether people jump on for the hype or for whatever the reason they choose, the end result is a movement towards a healthy lifestyle and lessining the effects of Vehicle emmisions. While not specific to the street scenes Track bike trend, DKNY’s latest guerilla ad campaign uses bold orange bikes to showcase the companies website throughout NYC during fashion week. When you go the site, there’s information about switching to bikes as a form of transport rather than the subway or taxi’s within NYC. Thanks to The Brilliance for the heads up, check out DKNY for a closer look.