“So genius is the idea—that is, to take the tedious and/or revolting aspects of having a kid (strollers, diaper bags) and make them cool—that we don’t know why it hasn’t been done before. We’re talking about Quinny, a Dutch kids’ line that, like everyone else these days, has gone designer, commissioning Henrik Vibskov to create a limited-edition collection of children’s things. Think $40 baby wipes, no kidding. Henrik’s graphical concept was to create a fairy-tale in which a group of children flee the city for the forest, where they form a music band and become world-famous. It’s Peter Pan meets Partridge Family, with a little Picasso sprinkled on top. The debut fall collection, shown at Copenhagen Fashion Week, will be available this October at Henrik’s multi-brand store in Copenhagen, Colette, Amsterdam’s SPRMRKT and Seven New York, which will throw a launch party during New York Fashion Week…”

Thanks to Hint Mag for the info.