Louis Vuitton Store NYC Gets the Takashi Murakami Treatment
Louis Vuitton recently revealed plans to give the Louis Vuitton Store on Fifth Avenue NYC a complete exterior make-over, Murakami style. The French luxury leather goods company will be erecting the vinyl installation this weekend that will cover the entire store in Murakami’s iconic Monogram Multicolore print for the house. The installation will begin going up today and will be completed on Sunday. “The idea to wrap the Fifth Avenue maison in Monogram Multicolore came about earlier this year in an effort to do something truly unique for the holiday season,” said Daniel Lalonde, president and chief executive officer of Louis Vuitton North America.
“Just in September, Louis Vuitton opened the “Bag Bar” on the mezzanine level. With a concept design created by Peter Marino & Advanced Animations, furnishing features include bar stools along with a moving display of fixtures to highlight different handbag styles. Although the NYC flagship store is not the only LV location to have the Bag Bar installation, the 5th avenue location is the only location to have a “moving” installation. The new Bag Bar section of the 5th Ave flagship store also features Richard Prince Art and display panels created by artist Mary Kuzma along with Peter Marino.” – CtotheJL
Certainly interesting to see work from the creative industry exhibited on such a scale in a retail context.
December 3, 2013
December 2, 2013