With design experience at John Smedley and Margaret Howell, Yukie Oi and Yasuyo Hashimoto were always set to succeed with their knitwear line, n100. Now based in Tokyo, the emphasis is firmly on quality and simplicity. “Fashion contributes so much to the mass production of waste. I wish to produce garments that can be worn for 100 years,” says Oi optimistically. The fine cashmere cardigans, T-shirts and sweaters are anything but disposable. Oi’s plan for 2009 is to sort out a proper office and shop, which she could use as a “small, cosy bar at night” to welcome her friends.
Thanks to the Monocle for the news.