Staying true to what drives art, sport, fashion, sneakers and celebrated design, Nike developed the City Pack and embarks on a global journey through seven cities – Paris, London, New York, Los Angles, Tokyo, Sao Paulo, and Hong Kong. As it played out, the seven primary colors anchoring the Be True concept, are also colors that have close ties to each of the cities in the City Pack. This is the first time Nike has created a collection in a solid color with highlighted piping – in this case, in the colors relating to the cities.
New York City black/white, Tokyo black/blue, Rio black/green, London black/red, Los Angeles black/purple, Paris black/yellow, Hong Kong black/orange.
Also otehr note worthy reading about the Nike Be True campaign are our recent features with Jesse Levya, Michael Leon, Paul Mittleman and The Rivers Crew.