Nike Beijing Olympic lightshow
Italian agency Sartoria Comunicazione have teamed up with Nike to produce this stunning video capturing a spectacular moment in Wieden & Kennedy’s ‘Nike Gold’ campaign for the Beijing games. On May 31st giant projections of China’s most famous athletes were cast upon the massive columns formed by Beijing’s new Rem Koolhaas designed CCTV building. It was the first time these athletes had unveiled their new official Nike uniforms. To see the video in large Hi Res form and to see more still images of the event, visit Sartoria Comunicazione here.