The Nike Dunk takes on Quintessentially British Style, Liberty in London which has been synonymous with luxury and great design since 1875. Arthur Liberty’s intuitive vision and pioneering spirit led him to travel the world looking for individual pieces to inspire and excite his discerning clientele. Nike have applied this best of British style to the design of one of its icons, the Nike Dunk, to create a limited edition, transcultural sneaker. Set in a famous Tudor building in the heart of the West End, Nike designers were inspired by the signature fabrics at the Liberty department store during a visit in the summer of 2006. The Nike Design team selected two classic Liberty prints, Wilshire and Pepper, to create two limited editions of the Nike Dunk. Liberty fabrics are characterized by tender palettes, all over floral prints, and detailed movement, which is the perfect juxtaposition with the clean design lines of the Dunk.
The limited edition sneakers feature a gum rubber midsole and a heavyweight Liberty fabric for the upper which was chosen for its durability. British designers working within Nike’s global design team were consulted during the creation of the shoes to ensure the final look was quintessentially British. Nike has challenged the traditional boundaries of design through working with a diverse group of material vendors, creative houses and female creatives. This dialogue and insight from an outside perspective has produced innovative products over recent years that transcend the boundaries between sport and style such as the Nike Terminator (Harris Tweed), the Nike Air Force 1 (Merino Wool), and the Nike Blazer designed in collaboration with New York graffiti artist and fashion designer CLAW Money in October 2006.