21 Mercer Street in Soho New York will become the only Location Globally to Carry the Complete Nike Sportswear NSW Collection when the doors open on August 22. Offering exclusive access to premium products, an elevated retail experience, and a new customization experience called Nike Sportswear Bespoke, where consumers can work with Nike designers to customize premium Nike Sportswear footwear

“The NSW collection is steeped in Nike’s sports heritage and remixed with cutting edge engineering, craftsmanship, and modern design,” said Dermott Cleary, Vice President, Nike Sportswear. “We’re putting the best of our entire collection under one roof, in New York City, so consumers from all over the world can access it.”

Take a closer look below at the largely timber interior, which provides a very comforting cabin-esque feel and be sure to take in the experience if in the area when the doors open.