To set off their special sweater project "3 the Hard Way, Triple Threat, Patta Reworked" in an official manner, Patta reveal their first artist, Piet Parra. Parra designed the very first Patta logo, as well as the Patta Script Logo, so it was only logic to ask him for to be a part of this project since he is obviously one of their favorite artists.
The mostly self-taught illustrator/designer/artist channels a vintage form with curves, yet with a decidedly modern, post-pop approach. His vibrant and often humorous images, which feature a distinctive, hand-drawn feel, can be seen printed on paper in various exhibitions around the globe, on a flyer for a club near you, on the sleeve of a record, on billboards and silkscreened on tees and sweaters. Parra is represented by the London based agency Big Active and is co owner of the new wave clothing label Rockwell.
Parra made two designs for this project, the Parra Typo and the Lady Shoe.
The Patta x Parra sweaters all feature heavy duty fleece, thermal linings, underarm ventilation eyelets, side slit pockets and will be available in-store only at Patta on Saturday November 24th and Alife Rivington Club (New York) (date TBA). Be on the lookout for the next artist to be announced next week!
Art direction: Walid Shahin
Photography: Abel Minnée
Models: Mr. Wix & Bob (Ben G)