After working for Nickelodeon / MTV as an Associate Producer, Kevin Lyons co-founded the NYC based design firm, stereo-type which for two years was responsible for much of the graphic look of the New York City underground Hip-Hop and Acid Jazz scene. This included the logo design for the long standing NYC based club, GIANT STEP. Stereo-type’s client list also included Soul Kitchen, 555 Soul and the LA-based, Brass Recordings. After receiving his masters degree from CalArts in 1998, Lyons has gone on to work for Nike, both in and out of house, was the former Art Director of Urban Outfitters on two separate occasions, and has been Art Director for filmmaker Spike Jonze’s Girl Skateboard Company. He was also the original US Art Director for TOKION Magazine and maintains long-standing freelance relationships with Nike, Jordan Brand, Adidas, Stussy and Stussy Japan, Beams Japan, HUF, Nieves Books, Stones Throw Records, and long-time friend and collaborator NYC artist, SSUR.
A typographer, an Art Director, a designer, a teacher, and a father. In 2001, he was named as one of "The Top Forty Designers Under Thirty" by ID Magazine. His work has been published worldwide from Thrasher to The Face to Lowdown to Anthem and Refill. He has shown worldwide including solo shows in Philadelphia, Los Angeles, San Francisco and Tokyo. He has written articles for the AIGA Journal, as well as addressing the AIGA on two occasions including once as a published recipient of its Fresh Dialogues Series. He has also held teaching assistant positions at both RISD and CalArts, and has been a visiting critic at the Yale Graduate School of Design. He was an Assistant Professor at the Pratt Institute teaching Typography from 2000 -2002. Most recently, Lyons was the Design Director of the legendary Stussy and then Creative Director for the alternative retail giant, Urban Outfitters from 2003 – 2007.
He is now the Design Director for New York City based Anomaly, a brand incubating, marketing juggernaut with plans on running the world. He also produces three clothing lines; one for 2K called Atlantis, We Free Kings, and the third under his personal namesake, NATURAL BORN. All are distributed globally. Currently, Lyons also maintains his own small experimental graphic project also under the namesake, Natural Born in Philadelphia , PA where he lives with his wife and two daughters drawing type and bumping Twin Hype.
Now you know a bit more about the man be prepared for his exhibition at HVW8 Art +Design Gallery which opens on Friday, May 9th and run from May 10th to June 15th.
HVW8 Art +Design Gallery, 661 N. Spaulding Ave, Los Angeles, CA 90036