Here’s a look at the winter range from London-based clothing label Second Son. Formerly known as Loki, these chaps have been bringing tight, original graphics and an English sense of humour to some of the most exclusive bastions of European streetwear since 2005. You may have seen their ubiquitous Weather Pattern print and, if you’re lucky, you may have witnessed one of their notorious underground wrestling matches. You can see the rest of the collection on their website.
Second Son is available at established Loki stockists such as ryöüki sneaker böütique, Caliroots, Supra, Glorias, Well Gosh and Fat Buddha, as well as new shops including Black Rainbow in Paris and online store Urban Industry in the UK. The current range includes graphic tees & sweatshirts, with jeans in raw 13.5oz selvedge denim available in January. Keep an eye on them as there is definitely more to come…
‘Sex Signs’ tee:
‘Hell Yeah’ tee:
‘Regular Jean’ featuring raw black or indigo 13.5oz redline selvedge denim, regular fit, 2-colour back pocket embroidery, logo-embossed buttons and rivets and purple leather backpatch: