Seventh Wonderland at Miami Fashion Week
Here is another bright name to appear at the Miami Fashion Week amidst Café Habana’s noisy lunchtime crowd, Seventh Wonderland. Having featured a number of names already including House Of Jackie Brown, Tibi and Brette it is exciting to have Seventh Wonderland included.
Seventh Wonderland concepts the other wonder of the world, the escapist territory that Bonnie envisions her girls go when they wear her art deco influenced designs.
Innate with the conception of a swimwear brand, it was trip to Paris last year that brought Bonnie to microscopic proximity with art deco architecture and it’s geometric forms. Carlos laughs, ‘Well, we probably procrastinated for about 9 months but then we spoke to girls who we normally bounce our ideas off. We saw what they were buying and there really wasn’t that much on offer. ‘As avid followers to music festivals, absorbing band and DJ culture, Bonnie could see that most girls wore their one piece swimsuits under denim jeans, aimed to jump into the ocean after sweaty dancing amidst the masses.
At the age of 20 she grew a portfolio of print ideas, moved to Sydney and began the hustle of selling her work to clothing, swimwear and surf companies. “I was young and naïve,’ Bonnie rushes to explain. ‘From there I was like, I kind of like this.’ This crossover of artwork to swimwear is what makes Seventh Wonderland unique as it translates the traditional onto a modern canvas – the bathing suit.
With both parents as artists, it was her brother that strongly affected her artistic perspective. As a costume maker, he created wedding dresses, drag outfits, puppets, stage sets and spectacular events. ‘He’s my big brother so he helps me a lot. He’s quite creative so I don’t think I could have done anything outside that norm’, says a proud Bonnie.
Both have full time jobs – Carlos balances a brand manager role for AMI sunglasses, pivoting focus towards Seventh Wonderland at night. ‘You know it’s going to be this type of discipline that’s going to make it work’, he explains. Bonnie works freelance for surf brands including Karolina York, a high end textiles boutique company with studios in New York and Paris, who handpaint directly onto silk. Supplying them with print designs for their fabrics, Carlos informs, ‘She is their number one artist – they give prints to Browns Focus and Urban Outfitters’. Bonnie adds, ‘It was funny because at the end of Miami Fashion Week, a lot of clients bought Karolina York prints’. Carlos laughs, ‘I said to her, baby, make sure you give us the best stuff!’
The prism of the Seventh Wonderland brand comes whilst a quiet storm of progressive brands are building; ‘Back home for a girl like me there are really only two labels. One’s getting quite commercial and the other is about to be bought by a surf company. Then you go straight to your yummy mumsy brands,’ highlights Bonnie. With only a handful of brands in tune with the Seventh Wonderland perspective merging fashion and swimwear, Carlos attributes two existing groups; those who get it and those who don’t. Naming the global fashion platforms like London Fashion Week and tradeshows such as Rendezvous in Paris as their playgrounds, their first time at Miami Swim allowed them to meet competitors and research future efforts in influencing the industry.
‘Swimwear is a seasonal thing so it’s really a timing thing. It’s a gamble for us as well,’ Carlos includes, discussing the issues of cost and the distance of Australia from the rest of the industry market place. Yet Bonnie wants to be known as Australia, ‘We live the lifestyle at home. A lot of those boutiques are selling because we buy swimwear all year round.’