TAG Heuer‘s brand name has perhaps been one that implies superior quality, immaculate craftsmanship, fine luxury watches, and always on the cutting-edge of design. In adopting the slogan of ‘avant-garde communication’ they have developed a communication instrument named ‘Meridiist‘. This impressive device is Swiss engineered hand and assembled from 430 components, Constructed from corrosion-resistant watchmaking 316L steel. The phone features a Unscratchable 60.5 carats sapphire crystal dual displays, 28 days power reserve and 7 hours of talktime, including a notable feature of a front independent time unit, a feature synonymous with the labels timepiece history. And with a price tag of around £2500, you really can’t expect anything less.
It has been reported that a pilot launch of the Meridiist at Selfridges London has sold out on the very first day it was available. Confirming the market opportunity for overly expensive luxury phones.
If you’ve got some $6100USD worth of spare cash lying around, and feel like a new luxury phone. These will be available from September in Tag Heuer Botiques and at selected watch dealers around the world. Take a look at the images below.