Commencing on April 14th, UNIQLO will roll out the fourth installment of UNIQLO Paper, the exclusive branded magazine that informs and entertains customers by illustrating the cultural relevancy of the brand.  "We wanted to create an in-store magazine that was more than the standard lookbooks you get at other stores," said Markus Kiersztan of MP Creative, UNIQLO’s creative agency.  "We wanted to align the brand with the art and design industry."  UNIQLO Paper was launched in November 2006 to commemorate the opening of UNIQLO’s global flagship store in New York.

"Simple Things" is a phrase that captures the essence of UNIQLO, and plays to the brand’s core values in a subtle way.  These values include the use of high quality fabrics, diversity of color, and innovative technology, which define everything that is UNIQLO and remind people of the "simple things" that make the brand truly unique.

The 4th issue of UNIQLO Paper features an eclectic mix of features and contributors.  Avant garde photographer Matt Irwin has provided his own personal product recommendations, renowned fashion photographer Dan Jackson photographed fashion shoots such as "Street Style," and seasoned stylists Sabina Schreder and Nicola Formichetti have styled some editorial shoots including "Young Americans" and "Black & White."  Other exciting features include interviews with UNIQLO campaign subjects fashion icon Chloe Sevigny and Japanese actor Tadano Asano, as well as a selection of portrait images from the UT Project shot by Matt Irwin.

UNIQLO’s Paper Number 4 is complimentary and is available now at UNIQLO stores nationwide.  The paper will also be distributed to various bookstores, hotels and record stores around New York City, including St. Mark’s Bookshop, Soho House, Bryant Park Hotel, and Turntable Lab starting on May 12th.

Stay tuned for a preview of the magazine shortly. Heres a look at Paper 3.